All Market OpportunitiesScore ranking: Who stands where? Trend: Who is improving, who is losing ground? Strengths: What is each competitor focusing on? (content type, topic area) Leading: You have the best position — now defend it Catching up: A competitor is rapidly gaining visibility — analyze their content strategy Trailing: Identify the specific prompts where the gap is largest A small competitor suddenly has more AI visibility than the market leader thanks to an FAQ page An industry publication is recommended more often than all providers combined AI recommends different brands depending on how the question is phrased
How can I find out how I stack up against my competitors?
Most marketing professionals know their SEO competition — but overlook their AI competition. The competitor comparison shows mention ranking and Share of Voice.
The Problem
SEO competition is well known and monitored daily. But AI competition is a new playing field. Who is mentioned before you in AI recommendations? Who has better visibility? And who is catching up?
Marketing experts who ignore their AI competition will be caught off guard by developments they could have seen coming.
The Solution: Conduct a Competitor Comparison
The competitor comparison shows all relevant brands in direct comparison:
ZENO Visibility · Cockpit → Wettbewerber → Analyse
MarkeScoreTrendStärke
Eigene Marke72↑ +8Technik-Content
Wettbewerber A68↓ −3Brand Awareness
Wettbewerber B54→Preisvergleiche
Wettbewerber C41↑ +12Neu im Markt
What the comparison shows
Strategic insights
Typical surprises
Conclusion
The competitor comparison is the strategic radar for AI visibility. It shows not only where you stand, but where the market is moving — and where you need to focus to stay ahead.