How does my domain compare in AI citations?

The domain comparison places the citation frequency of different domains side by side — your own and others’. This gives marketing professionals a clear view of which domains the AI prefers.

The Problem

Even if your content is being cited — is it being cited more often than your competitors’ content? Which domains does AI prefer as a source? And are there industry blogs or media outlets outranking you?

Without a domain comparison, there’s no benchmark. You may know how often you’re cited, but not whether that’s a lot or a little.

The Solution: Compare Domain Visibility

The domain comparison visualizes the citation scores of all relevant domains:

ZENO Visibility · Quellenanalyse → Domain-Vergleich

nordconsult.de

competitor-a.de

competitor-b.com

branchenblog.de

What the comparison shows

Your domain vs. competitors: Direct comparison of citation frequency

Industry media: Which third-party sources are cited more often than your own domain?

Relative strength: Where does your domain stand in the field?

Strategic actions

Behind competitors: Analyze their content strategy — what are they doing better?

Behind industry media: Consider guest posts on highly cited domains

At the top: Defend your position through continuous content updates

Conclusion

The domain comparison puts your citation performance into the right context. It shows whether you’re leading, on par, or trailing — and translates that into concrete next steps.

Ready to try it yourself?

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