What should I create content about next?
The idea pool aggregates insights from monitor scans, discovery, and impulses, and suggests content topics that promise the greatest impact.
The Problem
Content planning based on gut feeling leaves strategic potential on the table. Marketing teams often create content on topics that are already well covered — while neglecting topics where a single strong page could dramatically improve AI visibility.
Without data-driven content prioritization, you invest time and budget in the wrong topics.
The Solution: Finding Topic Opportunities
The idea discovery feature shows which content topics promise the greatest impact:
How prioritization works
Content types with high AI impact
Next Step: Steer Authority with the Semantic Core
You now know *which* topics have the greatest impact. But for which of these topics should your brand actually be perceived as an expert? The Semantic Core helps you align your content prioritization with your strategic positioning.
Conclusion
The idea discovery feature turns data into a content plan. Instead of publishing based on gut feeling, you create the content that has the greatest impact on your AI visibility.