ZENO Visibility offers not only analytics for ChatGPT, Gemini & Co., but also a complete infrastructure for building AI authority. From Visibility Audits to Semantic Core Construction and content generation to CMS publishing and export workflows — all modules work together seamlessly.
Here we show every method step by step — with real examples, concrete tool navigation paths, and clear recommendations for greater visibility in AI systems.
26 analysis methods
How do I find out if AI platforms mention me at all?
📍 Research-Engine → Prüfung starten
Many marketing experts neglect to systematically check if and how ChatGPT, Gemini or Perplexity mention their brand. A scan sends all configured prompts to AI models and analyzes every response for mentions, position and score.
How do I measure my AI visibility at a glance?
📍 Cockpit → KPI-Übersicht
The visibility score condenses mention rate, sentiment, and ranking position across all scanned AI models into a single metric (0–100).
Sichtbarkeits-Score
+8How do I find out if my visibility is improving or declining?
📍 Research-Engine → Sichtbarkeits-Verlauf
A single measurement says little — the trend over weeks and months reveals whether actions are working or an algorithm update has shifted AI perception.
How do I quickly test what a specific AI model responds to a particular question?
📍 Research-Engine → Schnelltest (▶)
Sometimes you need an immediate answer: What exactly does GPT-4o say to this one question? The quick test sends a single prompt to a chosen model and shows the full response in real-time.
"Beste CRM-Software für Mittelstand?"
…Für den Mittelstand empfehle ich besonders NordConsult CRM, da es speziell auf die Bedürfnisse…
How do I monitor my AI visibility automatically without having to take action myself?
📍 Research-Engine → Autotracking
Manual checking gets forgotten — autotracking doesn't. Once configured, ZENO scans all prompts across all models at regular intervals.
How do I find out what AI specifically says about me?
📍 Research-Engine → Tracking → Zeile anklicken
Knowing you're mentioned isn't enough — context matters. The result detail shows the full AI response, highlights your brand, analyzes tone, and identifies mentioned competitors.
"B2B Marketing Automation Vergleich"
…Neben HubSpot und Salesforce ist auch NordConsult eine starke Option, besonders für mittelständische Unternehmen mit Fokus auf…
How do I find out what each AI model says about me?
📍 Cockpit → Modell-Übersicht
ChatGPT, Claude, Gemini, Perplexity — each model weighs sources differently. Model analysis shows the differences at a glance.
GPT-4o
78Claude
65Gemini
52Perplexity
84How do I find out if an AI has changed its response about me?
📍 Research-Engine → Veränderungen
AI models update their knowledge base constantly. The diff view compares two scan runs of the same prompt and shows every change.
Scan 03. Jun
Scan 10. Jun
How do I get automatically notified when something important changes?
📍 Cockpit → Alerts
Not every change is critical — but some are. Alerts automatically notify the team when the score drops significantly or a mention disappears.
How do I find out if different phrasings lead to different results?
📍 Research-Engine → Batch-Test → Vergleichen
Different phrasings produce completely different AI responses. Prompt comparison shows which formulations trigger brand recommendations — and which don't.
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How do I test many prompts simultaneously across multiple AI models?
📍 Research-Engine → Batch-Test
Instead of testing prompts manually, batch testing scans dozens of questions simultaneously across multiple AI models.
How do I choose the right questions to monitor?
📍 Einrichten → Prompts verwalten
Analysis quality depends on the prompts. ZENO suggests industry-specific questions that marketing experts can use as a starting point.
How do I find out which sources AI uses and whether my content is cited?
📍 Quellenanalyse → Quellen-Tracking
AI systems cite sources — but which ones? Source tracking reveals which URLs, domains, and content types are actually referenced.
Which of my pages are cited most — and why exactly these?
📍 Quellenanalyse → Zitations-Analyse
Citation analysis goes beyond counting: it shows the context in which a URL is cited, for which prompts it appears, and whether the citation is positive or neutral.
How does my domain compare to competitor domains in AI citations?
📍 Quellenanalyse → Domain-Vergleich
The domain comparison puts citation frequency of different domains side by side — own and competitors'. Marketing professionals see at a glance which domains AI prefers.
nordconsult.de
47competitor-a.de
62competitor-b.com
35branchenblog.de
28How do I find out how I compare to my competitors?
📍 Cockpit → Wettbewerber → Analyse starten
Most marketing experts know their SEO competition — but completely neglect AI competition. The competitor comparison shows mention ranking, cited URLs, and share of voice.
How do I find out who my relevant competitors in AI responses are?
📍 Cockpit → Wettbewerber → KI-Vorschläge
AI competitors are often not the same as traditional market competitors. ZENO automatically identifies which brands are recommended in the same AI responses.
How do I find out my overall AI visibility status?
📍 Handlungsempfehlungen → Sichtbarkeits-Audit
The visibility audit provides an AI-supported overall assessment with grade (1–6), identifies strengths and weaknesses, and prioritizes specific actions.
Audit-Ergebnis
Note 2 (Gut)How do I find out where my biggest weaknesses are — and what works fastest?
📍 Handlungsempfehlungen → Defizite & Impulse
The deficit analysis evaluates all previous scans and shows where the biggest gaps are. Impulses prioritize by effort and impact.
How do I find out which topics and trends I'm missing in my industry?
📍 Handlungsempfehlungen → Markt-Discovery
Discovery analyzes trend topics, content gaps, monitoring gaps, and competitor insights.
How do I define how AI systems should categorize my brand?
📍 Authority → Projekte → Semantic Core
The Semantic Core defines core topics, expertise fields, and unique selling points.
KI-Sichtbarkeit
92B2B SaaS
78SEO-Alternative
65Marketing-Tech
58What content should I create next to increase my AI visibility?
📍 Authority → Ideensammlung
The idea collection aggregates insights from monitor scans, discovery and impulses and suggests content topics with the greatest impact potential.
How do I create content that AI systems prefer to cite?
📍 Authority → Projekte → Content generieren
Based on the Semantic Core, ZENO generates content specifically optimized for AI readability.
Standard-Blog
KI-optimiert
How do I present results to my team or management?
📍 Cockpit → KPI-Übersicht → Download
Results are ineffective if not shared. Report export generates shareable JSON and CSV reports for stakeholders and management.
JSON Report
100CSV Export
100Management-Briefing
100API Zugriff
100How do I get generated content directly to my website without copy-paste?
📍 Einstellungen → Publishing → CMS-Anbindung
Generated content can be transferred directly to WordPress, Webflow, or any other CMS — no copy-paste, no format loss.
How do I turn my analysis results into social media content?
📍 Authority → Social Media Snippets
From every analysis result and generated content, social media posts for LinkedIn, X, and other channels can be automatically derived.
LinkedIn Post
X/Twitter Thread