Glossary
Comprehensive reference guide for the most important terms around AI visibility, semantic authority, and the ZENO Visibility platform.
Monitor Concepts
Scan
The budget unit in ZENO Visibility. Formula: Prompts × Models × Retrievals / 100 = Scans. One scan equals 100 test operations. The fewer scans a scope uses, the more budget remains for other scopes.
Scope
A clearly defined topic or brand area that you monitor in ZENO Visibility. It bundles prompts, AI models and competitors in a shared monitoring context. Scopes are unlimited from the Monitor plan.
Semantic Core
The automatically generated semantic foundation of your topic. It contains subtopics, search intents, keyword clusters and a thematic map – the basis for all generated content.
AI Visibility Index
AI-powered indicator for the structural quality of your content system. Evaluates across 5 criteria: Keyword Coverage, Structural Depth, Citability, Linking Density and Audience Relevance. Each criterion is scored 0–20 via AI analysis. Reflects content maturity — not actual visibility in AI models.
Authority System
A complete content package automatically generated by ZENO Visibility – blog posts, FAQs, comparisons, case studies and hub pages. Optimized for AI visibility and semantic authority. Important: For LLMs to find this content, it must be publicly accessible on your website (no noindex, no robots block) and included in your XML sitemap.
Mention Rate
Percentage of tests in which your company was mentioned by AI models. A higher rate means better visibility in AI-generated responses.
Share of Voice
Shows what percentage of AI mentions you receive compared to your competitors. A high share signals strong market presence in AI models.
Scan Test
Simultaneously testing multiple prompts across multiple AI platforms. Select categories and platforms, then receive AI-generated action recommendations after completion.
Quick Test
Single test of a prompt on an AI platform of your choice. Instantly shows whether your company is mentioned, with position, score and detected competitors.
Visibility Radar
Spider chart with 5 axes: Mention Rate, Platform Coverage, Avg. Score, Category Breadth and Competitive Position. Your values (red) vs. Benchmark (dashed).
Avg. Score
Average of all visibility scores (0–100) across all tested prompts and platforms. The higher, the more prominently and positively your company is presented in AI responses.
Citation
When an AI model cites your company or content as a source. Citations are the ultimate achievement in AI visibility – they signal true semantic authority.
Answer Diff
Version comparison of AI responses over time. Shows when and how answers to the same prompt changed – and whether your visibility is rising or falling.
Autotracking
Automatic, recurring batch tests (daily or weekly). ZENO Visibility tests your visibility in the background and triggers alerts when significant changes occur.
Hub Page
Central topic page that bundles and links all related content (blog, FAQ, comparisons, cases). Hub pages are the anchor of your internal linking strategy.
Content Discovery
Market-related analysis with four areas: trending topics, underrepresented niches, competitor content gaps and recommended content strategies.
Impulse Analysis
Identifies concrete quick wins – prioritized action impulses sorted by the ratio of 'low effort / high impact'. Suggestions can be directly adopted as projects or idea collections.
Scan Budget
Your monthly scan allowance. Formula: Prompts × Models × Retrievals ÷ 100 = Scans. The budget resets monthly; additional scan packs can be purchased anytime.
Monitor Tabs Overview
Dashboard
Your central cockpit: mention rate, average score, visibility radar and share of voice at a glance. See the current state of your AI visibility here.
Prompts (= Queries to AI)
A prompt is a question that ZENO Visibility sends to AI models like ChatGPT or Perplexity – e.g. 'What is the best software for project management?'. The answer shows whether and how your company is mentioned. Create your search queries here and test them individually with a quick test.
Scan Test
Test all your prompts simultaneously across multiple AI platforms. After completion, you receive AI-generated action recommendations.
Tracking & Autotracking
All previous test results in a time series. Enable autotracking to automatically check your visibility at regular intervals.
AI Analysis
Paste an AI response or text and let ZENO Visibility analyze whether and how your company appears in it – including score, sentiment and competitors.
Report
Automatically generated analysis report on your current AI visibility. Contains strengths, weaknesses, competitive comparison and concrete action recommendations.
Google AI Overviews
Monitors your visibility in the AI-generated overviews Google displays above search results. Note: Google uses its own logic and data sources – that's why this channel is evaluated separately.
Company Data
Your company profile for monitoring: name, website, industry, competitors, logo and brand documents. This data forms the basis of all analyses.
Models (AI Platforms)
Choose which AI platforms (e.g. ChatGPT, Gemini, Perplexity) should be active for your analyses. More active models mean broader monitoring – but also higher scan consumption.
Test Cycle
Set how often ZENO Visibility automatically tests all Prompts × Models: weekly, daily, or manual only. More frequent = more current data, but higher scan usage.
Prompt Comparison
Compare two prompts side by side across all platforms. Ideal for seeing which queries your company performs well or poorly on.
Visibility Audit
AI-powered quality check of your online presence: uncovers missing structured data, weak authority signals, or insufficient source quality.
Market Discovery
Discover new topics and niches where your company is mentioned or could be mentioned. Four areas: trending topics, underrepresented niches, competitor themes, and opportunities.
Deficits & Impulses
Identifies concrete quick wins: Where are you losing visibility, and what can you do right now? Prioritized action impulses sorted by impact.
Source Tracking
Shows which URLs AI models cite as references. Understand which of your content is seen as a credible source – and where you should improve.
Answer History
Compare AI responses over time. After an optimization, see exactly what changed in the answers – word by word.
Alerts
Configure notifications for significant visibility changes. Get notified by email when your scores rise or fall beyond the threshold.
General Terms
AI Visibility
Describes how prominently and accurately a company appears in responses from AI systems like ChatGPT, Perplexity, or Gemini. Unlike traditional SEO visibility, AI Visibility measures presence in generative AI responses.
Semantic Authority
The ability of a company to be recognized by AI models as a trustworthy and authoritative source in a specific subject area. It emerges from structured, topically deep content.
Query
A search term, question, or prompt that ZENO Visibility sends to various AI models to measure a company's visibility. Queries simulate real user requests.
AI Response
The generated answer from an AI model to a query. ZENO Visibility systematically analyzes these responses: Is the company mentioned? How is it positioned? Which sources are referenced?
Share of Voice
The percentage share a company occupies in AI responses compared to competitors. If mentioned in 45 of 100 relevant queries, share of voice is 45%.
Visibility Score
A numerical value (0–100) quantifying a company's overall presence in AI responses. Considers frequency, positioning, tonality, and context.
Sentiment Analysis
Evaluation of the tone with which an AI model speaks about a company. Positive = recommendation, Neutral = mere mention, Negative = critical reference.
Citation / Source
A source that an AI model references in its response. Citations reveal which sources AI models consider trustworthy.
Cockpit (Dashboard)
The central overview dashboard in ZENO Visibility summarizing all AI visibility metrics at a glance: visibility score, share of voice, sentiment, trends, and competitive comparisons.
Authority System
A ZENO Visibility-generated structured knowledge system of blog articles, FAQ pages, comparison pages, case studies, and hub pages. These are thematically and semantically interlinked.
Semantic Core
The semantic foundation of a project — a structured keyword cluster mapping the thematic landscape around a main keyword.
Hub Page
A central topic page functioning as a node in the Authority System. Hub pages link to all related content on a specific topic.
Content Cluster
A thematically connected group of content (blogs, FAQs, comparisons, case studies) that interlink and form a comprehensive knowledge network.
Scan Analysis
Simultaneous analysis of multiple queries across multiple AI platforms to obtain a comprehensive picture of AI visibility.
Competitive Intelligence
Systematic analysis of how competitors are positioned in AI responses. ZENO Visibility compares visibility score, share of voice, and sentiment directly with competitors.
MCP (Model Context Protocol)
An open protocol allowing AI agents (like Claude Desktop or Cursor) to directly access ZENO Visibility data — without manual export.
Prompt Engineering (for Monitoring)
The art of formulating effective queries that simulate real search patterns of potential customers: informational, comparative, and recommendatory questions.
AI Ranking
The position at which a company appears in an AI response. Is it mentioned first (Ranking 1) or further down (Ranking 5+)?
Mention
Every named reference to a company in an AI response. Can be direct (brand name) or indirect (clear description).
Source Type
The category of a referenced source: company website, news portal, Wikipedia, forum, academic publication, or industry directory.
Impulses
ZENO Visibility-generated, prioritized action recommendations based on monitoring results: create missing content, optimize existing content, or open new topic areas.
Tenant
In a multi-tenant environment, an isolated workspace with its own projects, users, and settings. Ideal for agencies with multiple clients.
JSON-LD (Structured Data)
A format for structured data on web pages. ZENO Visibility exports Authority System content in JSON-LD format with Schema.org markup (BlogPosting, FAQPage, Article).
Closed-Loop System
ZENO Visibility's approach where monitoring, analysis, content generation, and re-monitoring form a closed loop. Each cycle refines the strategy.
Entity Optimization
Strategic work on how AI models understand a company as an independent concept (entity). Consistency of brand name and attributes across all digital touchpoints.