Source Tracking (Citations)

Citations show you which sources AI models cite when they discuss your brand, products, or industry.

What Are Citations?

Many AI models provide source references (citations) alongside their responses — links and domains that serve as references for the generated response. ZENO systematically extracts and analyzes these source references.

Key Metrics

In the Citations tab you can see: How often are your domains cited vs. competitor domains? Which specific URLs are referenced most frequently? Which source types dominate (company website, Wikipedia, trade media, comparison portals)? This data helps you target your content strategy at the sources AI models prefer.

Analyzing Citations

Filter by model, time period, and scope. Compare your own vs. competitor citations. Identify authority sources — domains that AI models cite particularly frequently across multiple models.

From Citations to Actions

If competitor domains are cited more frequently: Analyze their content strategy. If your domain is rarely cited: Optimize your content for LLM crawlability (llms.txt, structured data). If trade media dominate: Consider guest articles or PR on those platforms.

Source tracking works best with models that support citations (Perplexity, Gemini, Copilot). Not all models provide source references — this is normal and not an error.