Competitors

Define your competitors to measure your share of voice and relative position in AI responses. Without competitors, the crucial comparison context for your visibility analysis is missing.

Why add competitors?

Only with defined competitors can ZENO Visibility calculate your share of voice and determine your relative position. Competitive analysis shows you which queries you perform better or worse on — and where strategic gaps exist that you can exploit.

How to add competitors

Enter the competitor's company name and optionally their website. ZENO Visibility automatically detects mentions in AI responses. You can define up to 10 competitors (depending on plan). Start with your 3-5 most important direct competitors.