Queries

Queries are the search terms and questions that ZENO Visibility sends to AI models to measure your visibility. They form the foundation for all analyses and should reflect your target audience's real search patterns.

What are queries?

Queries simulate the questions your potential customers ask ChatGPT, Perplexity, and other AI systems. There are three types: informational ('What is...'), comparative ('Which provider is better for...'), and recommendatory ('Recommend me a...'). A good mix of all three types provides the most complete picture.

Automatic suggestions

ZENO Visibility analyzes your company profile and automatically suggests relevant queries. These suggestions are based on your industry, products, and the most common question patterns in your market. You can adopt, customize, or add your own.

Tips for good queries

Formulate queries as naturally as possible — as if a real customer were asking the question. Avoid overly technical language. Cover different buying phases: from initial information to concrete purchase decisions. Update your queries regularly to reflect new trends.